Freedom To Be Your Own Boss

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Putting the Serve Back In Customer Service

As I mentioned in my previous post on the Trust factor, I was taken advantage of by an unscrupulous marketing in my beginning days of Internet marketing.

Prior to getting or trying to use the Internet for marketing, I was in an MLM company and I had got tired of chasing people down to share my business with.

Fortunately for me when I first got started in MLM, in a company called New Image International, we were taught how to give good customer service.

We were taught that as we give the best customer service we could, we would then likely have a better chance at getting a repeat purchase of our product, we, at that time, were marketing 1 product, an herbal weight loss product.

Yet we had many distributors become millionaires in that company, because I believe, of the customer service.

We, after giving this great follow up customer service, would more than likely get more referrals, and many customers became distributors of the company too.

In my last post I mentioned I lost a few thousand dollars to a guy who was using a very elaborate marketing system.

What you have to understand is he was using audio, video, opt in squeeze pages and branding back in 2005/2006.

I had never seen anything like his set up. And it was, his set up. He controlled everything. Talk about branding.

We in today‘s marketing environment, take all this branding and video marketing stuff for granted because it’s everywhere.

It took me a while to overcome that experience with that joker of a marketer, but I refuse to let anyone still my dream, he will, if he hasn’t already, get his just desserts. 

But I did however, learn a valuable lesson from all that mess and that is, when using systems to market, we still need to remember people want to do business with a real person.

I like using systems to save me time and to use it fro qualifying my leads. So, by the time I actually talk to the end user of all my marketing, they know what to expect from me and I know how to better serve them, thus we all benefit.

That is what marketing is all about in the end, whether or not we use on or offline systems in our marketing.

If you want loyal, repeat buying customers, who also recommend you to others or join you in your business then, SERVE.

He or she who serves the customers needs best, wins.

Cheers,

Willie Robertson